Creative Showcase

Mess With Your Mind / COI/Home Office

Submitted By Sushil Hunjan

Description

FRANK is a free and confidential source of unbiased information about drugs. We created a campaign entitled, ‘mess with your mind’ which targets 11 to 18 year olds.

Messages within the campaign cover a wide array of issues including mental, physical and social side-effects of drug taking.

As Profero developed FRANK’s online brand, the look and feel to this campaign has moved forward from the previous illustrative design. To engage a hard to reach target audience the ads use video, audio and real life characters set in real locations. The resulting ads touch on a sense of realism, making the final executions feel more authentic.

Objective

To communicate thhe sife effects of smoking cannabis and to highlight to 11 to 18 year olds the risks of taking class A drugs, such as ecstasy.

Credits

Related Items

Santosh Sonawane Client: Vodafone Essar Title: Glass

Phil Gable Client: Alliance Theatre Title: Pick

Craig Norris Client: vitaminwater Title: N/A

Arnold Worldwide Client: Progressive Insurance Title: Wakemaker, Born to Ramble, Creature Seekers, Bosses of the Bass, Beasts of the Trail, Warriors of the Wild, On Waves of Freedom