Creative Showcase
NAIGIEM / International Dyslexia Association
Submitted By Thomas Stringham
Description
This PSA for the International Dyslexia Association gives viewsers a 60 second simulated taste of dyslexia.
Objective
To expand awareness about the learning disability dyslexia.
Technical Challenge
We had a big idea that we really believed in, but no budget and no client. As a result this ad was shot on spec in the creative directors office and then presented to the International Dyslexia Association. Luckily, they were very receptive to the idea and shortly thereafter it went into national rotation in Canada and then went on to be featured in Ad Age, Applied Arts, Cannes Lions, London International, The Bessies and the Marketing Awards. It also gained some notoriety when it was selected for inclusion in the Stanford University MBA Program’s presentation on excellence in advertising by Pontiac/Buick/GMC’s then GM, C.J Fraleigh.
The account has grown into an AOR for Hot Tomali, and our Creative Director Thomas Stringham has since joined the International Dyslexia Associations board of directors and now sits as President of the British Columbia Chapter.
Client
International Dyslexia Association
Industry
Non-Profit Organization
Agency
Hot Tomali
www.hottomali.com
Media
Television
Credits
Art Director
Thomas Stringham
Creative Director
Thomas Stringham
Director
Thomas Stringham/Anthony Baker
Editor
Anthony Baker
Music & Sound
N/A Films
Production Company
N/A Films
Writer
Sebastien Wilcox
Views
979
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