Creative Showcase
Chini / Sugarfree
Submitted By rahul jauhari
Description
'Chini' in Hindi means Chinese as well as Sugar. These spots bring lessons in 'Chini' (Chinese) from Sugarfree, so that you don't forget 'Chini' (Sugar). Sugarfree is a well known substitute for sugar used by calorie conscious people.
Objective
Build top of mind awareness and talked-about advertising for Sugarfree
Technical Challenge
Getting a chinese touch to a hindi voice.
Client
Sugarfree
Industry
Medicines & OTC Products
Agency
Rediffusion DYR, Mumbai
Media
Radio
Credits
Agency Producer
Rahul Jauhari
Creative Director
Rahul Jauhari
Music & Sound
Glam Slam
Producer
Manohar
Production Company
Lingo India Pvt Ltd
Writer
Rahul Jauhari
Views
363
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