Creative Showcase
"Anthem" / Acura
Submitted By Roger Darnell
Description
"Anthem" is a :60 cinematic treatise on the brand's focus on advancing performance, technology, design, and life itself.
Objective
Targets entrepreneurial, forward-thinking consumers and highlight Acura's commitment to advanced technologies and premium performance.
Technical Challenge
A52's team created photo-real CGI elements and handled countless seamless visual effects to perfect the many striking, cinematic scenes that combine to creatively convey the idea of advancing.
Credits
Account Executive
Joan Egan
Agency Producer
Gary Paticoff, Jen Dennis
Art Director
Mark Erwin
Content Strategist
David Berne
Creative Director
Mark Erwin, Pat Mendelson
Designer
Patrick Murphy, A52
Director
Phil Joanou
Editor
Adam Pertofsky, Rock Paper Scissors
Music & Sound
Eleven
Producer
Scott Boyajan, A52
Production Company
MJZ
Writer
Pat Mendelson, Daniel Elmslie
Views
522
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