Creative Showcase
Lust / Nicolock Pavers
Submitted By Mike McGetrick
Description
This is a spot that was intended to be sexy as well as empowering with an end goal of re-enforcing an already strong name in the category of paving stones.
Objective
The Nicolock Paving Company was looking for a spot that would speak woman and empower them to take the lead in selecting Nicolock as there choice in paving stones. And at the same time keep the intrest of men.
Technical Challenge
The spot was shot in Long Island, NY, in March, so making it feel like summer was a little challenging.
Credits
Art Director
Ron Paragallo
Creative Director
Ron Paragallo
Director
Jamie Rosenberg
Editor
Chris Gazzo
Music & Sound
Beatstreet Productions
Photographer
Jamie Rosenberg
Production Company
Plan B Entertainment
Writer
Andrew Curtis
Views
451
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