Creative Showcase

19th Letter / Stowe

Submitted By Brad Harrison

Description

With this campaign, we are ultimately trying to touch the soul of a skier through philosophical musings of what the mythical perfect line could be.

Objective

Our goal for this branding print campaign is to re-establish Stowe as the mother of eastern skiing. Your average New England skier uses Stowe to cut their “skis” – if they can ski Stowe they can ski everywhere. Yet as good as Stowe skiers are, they are an introspective lot. They don’t see the need to talk about black diamonds nor flipping 7’s off the pipe. Instead they obsess over the carve of their turns and the perfection of their lines.

Technical Challenge

Getting a Ski Resort to run an ad that looks different in a world of "sameness"

19th Letter

Stowe.com

Client

Stowe

Industry

Ski Resort

Agency

Kelliher Samets Volk
Ksvc.com

Media

Print

Credits

Account Executive

Tom Holmes

Art Director

Brad Harrison

Content Strategist

Jonathan Leong

Creative Director

Bill Drew

Illustrator

Joel Holland

Writer

Mark Mendelis

Views

406

 

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