Creative Showcase
19th Letter / Stowe
Submitted By Brad Harrison
Description
With this campaign, we are ultimately trying to touch the soul of a skier through philosophical musings of what the mythical perfect line could be.
Objective
Our goal for this branding print campaign is to re-establish Stowe as the mother of eastern skiing. Your average New England skier uses Stowe to cut their “skis” – if they can ski Stowe they can ski everywhere. Yet as good as Stowe skiers are, they are an introspective lot. They don’t see the need to talk about black diamonds nor flipping 7’s off the pipe. Instead they obsess over the carve of their turns and the perfection of their lines.
Technical Challenge
Getting a Ski Resort to run an ad that looks different in a world of "sameness"
19th Letter
Stowe.com
Client
Stowe
Industry
Ski Resort
Agency
Kelliher Samets Volk
Ksvc.com
Media
Credits
Account Executive
Tom Holmes
Art Director
Brad Harrison
Content Strategist
Jonathan Leong
Creative Director
Bill Drew
Illustrator
Joel Holland
Writer
Mark Mendelis
Views
406