Creative Showcase
Mystery Meat / Reel Asian International Film Festival
Submitted By Carson Ting
Description
In this tv spot Asians find themselves caught in a stereotype. In reality it’s just a simple misunderstanding.
A great tension is created in the expectation that something is about to go awry and the humour is created in
the reaction when it does. The comedy is paid-off with “Breaking stereotypes for 10-years.”
Objective
To help promote the 10th anniversary of the Reel Asian International Film Festival with humour.
Technical Challenge
The biggest obstacles to producing this spot was time and money. Both were significantly insufficient but the passion in everyone behind this tv commercial made this spot a reality.
Mystery Meat
www.reelasian.com
Client
Reel Asian International Film Festival
Industry
Film Festival
Media
Television
Credits
Art Director
Carson Ting
Creative Director
Carson Ting & Matt Williamson
Director
Mike Thompson
Editor
Brian Noon
Illustrator
Carson Ting
Music & Sound
Ted Sutton @ Song & Patter
Producer
Laurie Sawlor
Production Company
Avion Films
Writer
Matt Williamso
Views
334
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