Creative Showcase
Samsung/ NFL - Shout-Out / Samsung Electronics America
Submitted By Brian Gield
Description
In promoting the partnership between Samsung and the NFL, this website serves several purposes: 1) Football fans can now submit shout-outs to NFL players via an interactive jumboscreen, which may later be seen in an NFL stadium. 2) The Samsung cheerleader guides viewers through the intricacies of HDTV. 3) Four former pros give the low-down on their favorite HD technology. 4) NFL pros list the songs that pump them up on game day.
Objective
The objective here is to promote and reinforce the message that Samsung is the official HDTV of the NFL, and to expand Samsung's consumer base.
Samsung/ NFL - Shout-Out
http://shoutout.samsungusa....
Client
Samsung Electronics America
Agency
Cheil Communications America
http://www.ccaworld.com/
Media
Interactive
Credits
Account Executive
Eitai Tabari, Joe Andreana
Agency Producer
Sandy Nelson
Art Director
Matt Blackstone, David Lillis, Tage Haun
Creative Director
Tom McManus, Ann Marie Mathis
Director
Tom McManus
Writer
Jeff Babson, Brin Banta
Views
402
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