Creative Showcase
Paper Airplane / Sony Vaio
Submitted By Jason Carter
Description
Our submission is a :30 TV spot that launches Sony Vaio notebooks in Brazil.
Objective
The objective was to introduce Vaio as the elite mobile notebook.
Technical Challenge
When it came time to introduce the Sony VAIO brand in Brazil, Marina del Rey agency Ignited Minds was ready to helm the launch. “The strategy was to focus on mobility, but since VAIO is a status symbol across Latin America, we also had to convey style and design," says art director Tim Washburn. “Being a launch spot, it needed to feel ‘big’," adds copywriter Jason Carter. "But we only had two weeks to produce the spot once it was approved. We ended up shooting, transferring and editing in 72 hours in Sao Paulo.” So far, the results have been favorable. According to Washburn, “The commercial was originally slated to run exclusively in Brazil but the client has now decided to air it throughout Latin America.”
Credits
Agency Producer
Diego Espana
Art Director
Tim Washburn
Creative Director
Mike Wolfsohn
Director
Bia Flecha
Editor
Caio Cobra
Music & Sound
Estudio Angels
Producer
Magda Barbieri
Production Company
Brasilera Filmes
Writer
Jason Carter
Views
364
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