Creative Showcase

Elevator / Gold's Gym

Submitted By Amit Acharekar

Description

Stickers showing two muscular arms were pasted outside the elevator doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.

The purpose being to clearly establish that Gold’s Gym builds an amazingly strong body.

Objective

The premise where Gold's Gym is located has two other health clubs. All three end up eating into each other's share of customers. So, it was important to tap the potential customer at a place where he's undecided between choosing the right health club for himself.

Hence, the sticker was pasted on the elevator door of the ground floor. This caught his attention at the best location possible. Not surprisingly, Gold's Gym has already registered a 20% increase in sales in one month!

Technical Challenge

As the idea was really simple, the challenge involved was less. Only, the body builder had to be shot well and had to be reproduced on the sticker in the best manner possible.

Client

Gold's Gym

Industry

Health & Fitness

Agency

Quadrant Communications Ltd.

Media

Innovative Use of Media

Credits

Account Executive

Sunil Balan

Agency Producer

Micheal Sequeira

Art Director

Sandeep Poyekar

Content Strategist

Amit Acharekar

Creative Director

Paul Menacherry

Designer

Sandeep Poyekar

Illustrator

Sandeep Poyekar

Photographer

Sandeep Poyekar

Writer

Amit Acharekar

Views

416

 

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