Creative Showcase
"Get Closer" Campaign / Cleveland Zoological Society
Submitted By Steve McKeown
Description
By replicating the ZooKeeper’s Circle experience of getting up close and
personal with animals, this multimedia campaign - including oversized
posters placed on the windshields of cars parked at the zoo, traditional
print ads, bus backs, and radio spots - all helped increase online signups
by 37% over the previous year. Stampede!
Credits
Account Executive
Pete Scarvelis
Art Director
Steve McKeown
Creative Director
Pat Pujolas
Producer
Michelle Snyder
Production Company
Commercial Recording
Writer
Erin Pollock
Views
347
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