Creative Showcase

Self / Bolton Lettering

Submitted By Paul Singer

Description

Tom Bolton, a rising star on the comic book typography scene, tapped Cincinnati’s Barefoot Advertising to create a direct mail campaign, targeting industry execs.

Objective

“Tom is all talent, no ego,” says the creative team. “We wanted a campaign that captured that.”

Technical Challenge

Concepts feature Tom himself, interloping on frame within a comic strip, saying and thinking some pretty startling things. The point: So focused is Tom on the art and craft of comic book lettering, he has no time left to focus on anything else (including having an ego).

Client

Bolton Lettering

Agency

Barefoot

Media

Print

Credits

Art Director

Todd Jessee

Creative Director

Jodi Greene

Photo Illustrator

David Schlosser

Writer

Paul Singer

Views

216

 

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