Creative Showcase
Chappal(Footwear) / DRL
Submitted By Divakar Shetty
Description
After a leg amputation, one needs a single shoe, not a pair. So we put up single shoes at vantage points across various Indian cities to catch people unawares.
Objective
To prompt diabetic people to take daily care of their feet and save their foot from amputation.
Technical Challenge
Low budget mass awareness.
Client
DRL
Industry
Pharmacueticals
Agency
Sudler & Hennessey
sudler.com
Media
Innovative Use of Media
Credits
Account Executive
Anand Krishna/Vikas Kukreja
Art Director
Divakar Shetty
Creative Director
Sudhakar More
Designer
Prahlad Dayal
Writer
Anagha Shukla
Views
641
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