Creative Showcase
Fly / Cadbury India Limited
Submitted By Anuraag Khandelwal
Description
We took a cliché and turned it on its head to illustrate the reverse nature of our product.
Objective
To introduce Cadbury Ulta Perk - a reverse variant of Cadbury Perk (a popular chocolate covered wafer bar).
Technical Challenge
Getting the waiter fly to look servile, and the customer fly to look ticked off without making them look like animated cartoon characters was a challenge
Credits
Account Executive
Hephzibah Pathak, Prakash Nair, Harsh Bhatt, Santosh Kutty
Art Director
Anuraag Khandelwal
Creative Director
Anup Chitnis, Rensil D'silva, Piyush Pandey
Photo Illustrator
Uday Kinloskar, Infiniti
Photographer
Kedar Malegaonkar
Writer
Satish deSa
Views
751
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