Creative Showcase
Mirror / Dr Reddy
Submitted By parvej pathan
Description
Six feet long mirrors were placed in public places to draw attention to the problem of diabetic foot amputation. A message at the bottom of the mirror talked about the magnitude of the problem.
Objective
To prompt diabetic people to take daily care of their feet and save their foot from amputation.
Technical Challenge
Low budget mass awareness
Client
Dr Reddy
Industry
Pharmacueticals
Agency
Sudler & Hennessey, Mumbai, India
www.sudler.com
Media
Outdoor
Credits
Account Executive
Anand Krishna/Vikas Kukreja
Art Director
Parvej B. Pathan
Creative Director
Sudhakar More
Designer
Dhuri Gangaram, Mahadev Barnoor
Photographer
Prashant Anjikar
Writer
Anagha Shukla
Views
519
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