Creative Showcase
Silver Tripod / olympus
Submitted By mahesh gharat
Description
The ad shows a women dressed in a silver body suit with an Olympus U700 digital camera in her hand who's standing in a position depicting a tripod. The image visually conotes stability, which is the USP of the camera.
Objective
The objective was to highlight the camera's USP, i.e image stabiliser. This had to be done in a unique and distinctive way using a visual that would grab the attention of the TG.
Technical Challenge
The challenge was to depict the proposition of image stabilisation, which has been done many times before in innumerable ways, in a very different and unique way. At the same time the visual had to be creatively shocking and at the same time, simple enough for the TG to understand.
Credits
Account Executive
Rahul Dhamdhare
Art Director
Mahesh Gharat
Creative Director
Ryan Menezes
Photo Illustrator
Dipak Jadhav
Photographer
Amit Pandirkar
Writer
Mahesh Gharat
Views
358
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