Creative Showcase
Voodoo / Cricinfo
Submitted By Dhirendra Agrawal
Description
A public awareness massage that was released in Cricinfo, a magazine dedicated to the gentleman's game of cricket. As the leading magazine in its genre, the magazine wanted to take a stance on the damage smoking inflicts on unsuspecting non-smokers.
Objective
As a public service message, there was absolutely no business objective to this ad. The only objective was to awaken the consciousness of smokers.
Technical Challenge
NA
Client
Cricinfo
Agency
Contract Advertising
Media
Credits
Account Executive
Rekha Raghavan
Art Director
Dhirendra Agrawal
Creative Director
Ravi Raghavendra
Photographer
Kumaran
Writer
Ravi Raghavendra
Views
321
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