Creative Showcase
Gift Wrapping Papers / Zonal Transplant Co-ordination Committee
Submitted By Ambience Publicis
Description
Brief:
The Zonal Transplant Co-ordination Committee (ZTCC) is a non- profit organisation working to promote organ donation in India. For the vast majority of Indians ‘organ donation’ is an alien and uncomfortable subject. The task was to increase awareness in a non-intrusive and tasteful manner.
The Audience:
Every healthy adult.
The Solution:
Every organ donation is essentially a gift of life. So during the ‘Season of Giving’ - the Christmas - New Year week - gift-wrapping papers with messages promoting organ donation were placed at big departmental stores. The idea was to send out the message of organ donation, the biggest gift someone can give, with every gift.
Client
Zonal Transplant Co-ordination Committee
Agency
Ambience Publicis Advt. Pvt. Ltd.
Media
Innovative Use of Media
Credits
Art Director
Priti Rodricks
Creative Director
Elsie Nanji, Ramanuj Shastry, Shahrukh Irani, Ambika Nehru
Illustrator
Milind Aglave
Photographer
Ashish Vaidya
Writer
Probir Sengupta
Views
313
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