Creative Showcase

Etching / glacier

Submitted By Jamie mietz

Description

To reach high income earners, we created three of our own works of art and placed them into art museums around the country. We commissioned pieces that would at first glance appear to sit comfortably with the classical artworks that surrounded them. However, upon closer inspection, it soon becomes clear that they were obviously produced in this day and age.

Objective

Glacier is a financial services company that specifically targets high-income earners. Because Glacier already sponsors several art museums around South Africa, museums frequented largely by members of our target market, it made sense for use to utilise this freely available space.

Technical Challenge

We needed to create authentic-looking art works that would sit comfortably in their surroundings and yet still communicate our intended message. By reaching our target market in an environment which is normally free of any sort of advertising message, and by ensuring that our communication was specifically tailored to sit comfortably in its surroundings, we were able to reach people in an unexpected and non-invasive way.

Client

glacier

Industry

financial services

Agency

the jupiter drawing room

Media

Innovative Use of Media

Credits

Account Executive

simon bunkell

Art Director

jamie mietz

Creative Director

livio tronchin

Illustrator

doug powell

Writer

jonathan commerford

Views

229

 

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