Creative Showcase
Houston 1958 / The Finnish National Lottery
Submitted By Jenny Lundqvist
Description
Lotto is a game of chance with tiny small chances of winning lots of money. And still there’s always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. In fact, the whole evolution of
mankind is based on positive thinking, on believing in your ability to change your life. Every change is objected to by a group of antagonists. These people do not play Lotto. The first flight to the moon happened
because there were people who believed it could happen. The Lotto brand wants to support such optimism, because YOU NEVER KNOW.
Credits
Account Executive
Marja-Leena Vattulainen
Agency Producer
Anne Koskela
Art Director
Mikko Torvinen
Content Strategist
Tommi Laiho
Director
Pete Riski
Editor
Ben Mercer The EDL company & Pete Riski
Photographer
Jean-Noel Mustonen
Producer
Ville Varesvuo
Production Company
Kaivopuiston Grilli
Writer
Erkko Mannila
Views
250
Related Items
