Creative Showcase

Buttface / Veikkaus/Lotto

Submitted By Jenny Lundqvist

Description

Lotto is a game of chance with tiny small chances of winning lots of money. And still there’s always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. The Lotto brand wants to support optimism. These Lotto ads were published this way, so you can look them upside down and see both sides, positive and negative.

Client

Veikkaus/Lotto

Agency

TBWA\PHS Helsinki
www.phs.fi

Media

Print

Credits

Account Executive

Marja-Leena Vattulainen

Agency Producer

Anne Koskela

Art Director

Mikko Torvinen

Content Strategist

Tommi Laiho

Illustrator

Pinja Korhonen, Jouni Seppanen

Writer

Erkko Mannila

Views

208

 

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