Creative Showcase

Slimming ads / POWERHOUSE SPORTS

Submitted By Rahul Manchanda

Description

Powerhouse Sports deals in fitness equipment. The client has a single-minded objective to send a message to their customers that Powerhouse Sports can help them contour perfect figure. The campaign is focusing on the major problematic areas, and promising customers a solution.
Using an illustration to depict a human body, and an eraser as a tool had a set objective to showcase that it’s easy to get your desired figure with Powerhouse Sports.
The headline which reads ‘Life’s back’ takes the claim a step further and promises that a better life waits afterwards.

Objective

To create strong brand identity amongst customers who are looking for a solution for their obesity problem.

Client

POWERHOUSE SPORTS

Industry

Health & Fitness

Agency

Imagic Communication Pvt. Ltd.

Media

Print

Credits

Art Director

Raju Das

Creative Director

Rahul Manchanda

Director

Sanjay Gupta

Illustrator

Joy Dhar

Innovator

Rahul Manchanda

Writer

Rahul Manchanda

Views

376

 

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