Sneeze / Epson Hong Kong Ltd.
Submitted By Ada Wong
To demonstrate the fact that Epson business projectors are amongst the lightest on the market, this spot shows a projector being blown out of place by a simple sneeze.
Epson was looking for a cost-effective way to promote its lightweight business projectors and to stand out in Hong Kong¡¦s media-cluttered environment.
Our challenge was to find a creative and unconventional way to communicate ¡¥lightweight¡¦ on TV in a fresh way ¡V all on a very limited budget. Also, the acting in the commercial had to appear to be ¡¥real¡¦ ¡V otherwise the spot simply wouldn¡¦t work.
Epson Hong Kong Ltd.
Grey Worldwide: HK
Bernard Wong / Clint Tsui / Kennie Chung
Quentin Yeong / V Lau
Keith Ho / Paul Chan / Quentin Yeong
Wong Ho Yin