Best Boss / Sara Lee
Submitted By Ada Wong
In Asia, a ¡¥shoe shiner¡¦ is urban slang for a brown-noser. Since Kiwi Express is a ridiculously fast shoe shiner, this campaign shows a brown-nosing employee shamelessly sucking up to his boss ¡V in no time whatsoever.
To promote Kiwi Express as a very fast shoe shiner.
The major challenge was getting the comedic timing just right through animation.
Grey Worldwide: HK
Danny Mok / Joanna Go / Matthew Cheng
Keith Ho / Paul Chan