Creative Showcase
The Lost World / Star Movies
Submitted By Ada Wong
Description
To promote several forthcoming attractions on Star Movies, a campaign of innovative outdoor executions was developed as a cost-effective way to stand out.
Objective
To promote several forthcoming attractions on Star Movies to media-savvy targets.
Technical Challenge
Standing out in Hong Kong¡¦s media-cluttered environment on a very low budget.
Client
Star Movies
Agency
Grey Worldwide: HK
Media
Outdoor
Credits
Art Director
Phoecus Lee / William Chien / Darius Tang
Creative Director
Todd McCracken / Keith Ho / Paul Chan
Designer
Twinson
Photographer
Alex Tow
Writer
William Chien / Phoecus Lee / Izwar Zakri
Views
975
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