Creative Showcase
Toothless / SonicScrubber
Submitted By Gary Sume
Description
This viral TV spot was designed to introduce the SonicScrubber, a powered cleaning tool that looks a lot like an electric toothbrush. In fact, that’s the problem--a lot of people think it is a toothbrush. So we thought, hey, what would happen if people mistakenly used a SonicScrubber as a toothbrush? From there, the spot pretty much wrote itself.
Objective
We wanted to raise awareness of the product, help people to understand it's uses and drive them to the SonicScrubber website.
Technical Challenge
The biggest challenge was to make it look like the SonicScrubber had worn away the teeth of our actors. This was obviously done in post with the help of a 3D digital artist.
Credits
Account Executive
Rochelle Beatty
Agency Producer
Gary Sume
Art Director
Jeremy Oviatt
Creative Director
Gary Sume/Dave Newbold
Director
Ben Hurst
Editor
Ben Hurst
Photo Illustrator
Steve Devereau
Production Company
Fueld Films
Writer
Gary Sume
Views
483
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