Creative Showcase

Mess with your mind / COI/HomeOffice/Dept of Health/Dept of Education

Submitted By Sushil Hunjan

Description

Preventing young people from taking Class A drugs and changing attitudes and behaviour towards Cocaine was the primary objective to the campaign. Targeting contemplators and dabblers of Class A drugs, the campaign is mainly talking to 15 to 18 years olds.

This burst of creative is an extension of the current FRANK Mess with your mind campaign. To avoid creative wear out we have introduced new executions into the mix which focus specifically on Class A drugs such as cocaine rather than cannabis. Each execution focuses on one of the four key messages: (1) Taking drugs can mess with your mind, (2) You don’t know what you’re getting so why take the risk, (3) You can’t guarantee any two drugs are the same, (4) You can’t guarantee the same drug will affect the same way if you.

Credits

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