Creative Showcase
Are you in deep ***? / Non Smoking Generation
Submitted By Fredrik Ternstrom
Description
You know that tobacco is shit, I know it, everyone knows it. The purpose with these ads was to make the consumer say it, or at least think it, for herself. This without actually putting it out in text. The ”solution” can be found at the bottom were the website to A Non-Smoking Generation is presented and also information about where you can send your donation.
Objective
The purpose here is not to make people who use tobacco to stop, just get their (and everyone elses) attention, and redirect them to the website.
Client
Non Smoking Generation
Media
Credits
Art Director
Fredrik Ternstrom
Creative Director
Fredrik Ternstrom
Writer
Fredrik Ternstrom
Views
388
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