Creative Showcase
"CAR WASH" / VOLKSWAGEN MALAYSIA
Submitted By ROGER PE
Description
THE AD SHOWS A VOLKSWAGEN JETTA CONTINUOUSLY RUNNING ON THE ROAD SO MUCH SO THAT A CAR WAS IS CHASING IT. THIS IS TO DRAMATIZE THE CAR'S PLEASURABLE DRIVING YOU WOULDN'T WANT TO LEAVE IT.
Objective
TO CREATE MAXIMUM AWARENESS OF THE BRAND AND INCREASE ITS MARKET SHARE BY 15%
Technical Challenge
THE COMPOSITE PHOTOSHOP OF TWO TRANNIES (CARS WASH AND CAR IN MOTION) WAS VERY CHALLENGING AND NEEDED EXTRA CAREFUL EYES AND DETAILING.
Client
VOLKSWAGEN MALAYSIA
Industry
AUTOMOTIVE
Agency
DDB INTERNATIONAL MALAYSIA
Media
Outdoor
Credits
Account Executive
TERENCE LEONG, ALVIN NG (SENIOR ACCOUNT MANAGER), IAN TAN (GROUP ACCOUNT DIRECTOR)
Agency Producer
ANDY NG
Art Director
DESMOND PHANG
Creative Director
ROGER PE
Views
371
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