Creative Showcase
"PLUG" / KABAYANIHAN
Submitted By ROGER PE
Description
The ad is a series of electric sockets where an electric accessory can be plugged in.
Each socket contains a label and the last one is labeled as "Vagina" to suggest that some women are virtually treated as sex objects. Its intended purpose is to create awareness for the plight of many battered women and extend help to victims of abuse.
Objective
The objective of the campaign is to create a high level of social awareness so that those who are victims of abuse may get help and occurences of such abuses lessen.
Client
KABAYANIHAN
Industry
PUBLIC SERVICE
Agency
DDB INTERNATIONAL MALAYSIA
Media
Outdoor
Credits
Account Executive
SHANE TEO
Agency Producer
ANDY NG
Art Director
KAI MING WONG
Creative Director
ROGER PE
Writer
ROGER PE
Views
414
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