Creative Showcase
Pick / Alliance Theatre
Submitted By Phil Gable
Description
To promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop, we created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick. We hired Atomic Props to produce a series of five-foot-tall afro picks and then we set them in large shrubs and bushes around the city.
Objective
Our goal was to generate buzz and ticket sales, and we got both – five stories on the local news, and a 60% increase in ticket sales.
Client
Alliance Theatre
Agency
BBDO Atlanta
Media
Innovative Use of Media
Credits
Art Director
Marco Howell
Creative Director
Kyle Lewis
Producer
Patrick Hudson, Kelly Harden
Production Company
Atomic Props
Writer
Phil Gable
Views
358
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