Creative Showcase
"Save" / Harbor House Crabs
Submitted By John Gilbert
Description
Harbor House needed to separate itself from supermarkets, its primary competition. Most consumers who buy crabs don't realize how critical freshness is to the quality of the taste. We needed to change that.
Objective
Supermarkets typically sell frozen crabmeat, or at least, much less fresh than Harbor House's usual 2-3 days from catch to your doorstep. We needed to convey that freshness with an attitude that clearly states Harbor House's singular focus.
Technical Challenge
To quickly show that the Harbor House product comes as fresh as you can get without catching it yourself, we used a weatherbeaten, hand-painted look that separates it from the homogenized look of supermarkets. The lettering and design elements were hand-painted, then layered onto photographed textures.
Client
Harbor House Crabs
Industry
Food & Beverage
Agency
Neiman Group
www.neimangroup.com
Media
Credits
Account Executive
Tom Skena
Agency Producer
Kim Messer
Art Director
Dave Spink
Content Strategist
Amy Muntz
Creative Director
Jeff Odiorne
Writer
John Gilbert
Views
543