Creative Showcase
LAUGH / GREATEWR MONTREAL REAL ESTATE BOARD
Submitted By Pier Lalonde
Description
30-second TV spot to illustrate the ultimate benefit of dealing with a qualified real estate agent (broker).
Based on the French hit song (l’agent fait le bonheur): An agent brings happiness.
Objective
Help position real estate agents as professionals whose job is to help bring real estate transactions to a happy... very happy end.
Technical Challenge
Illustrate the different age groups and tyes of property related to residential real estate.
Avoid wordy scripts and let the contagious effect of laughter do its job.
Client
GREATEWR MONTREAL REAL ESTATE BOARD
Industry
REAL ESTATE
Agency
LXB COMMUNICATION MARKETING
lxb.ca
Media
Television
Credits
Account Executive
Richard Paquet
Agency Producer
Marie-France Cusson
Art Director
Martin Dessureaux
Creative Director
Pier Lalonde
Director
Dominic Laurence James
Production Company
6ix Degres
Writer
Pier Lalonde, Martin Dessureaux
Views
425
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