Creative Showcase
The Least of These / World Concern
Submitted By Paul Singer
Description
To create an ad campaign for World Concern, a nonprofit, non-proselytizing Christian humanitarian organization that helps the poorest of the poor in the hardest to reach places, without regard to race, religion or gender.
Objective
To increase awareness of, and support for, World Concern. And to promote goodwill.
Technical Challenge
To craft something simple, pure and graceful. To celebrate not piety, but humanity--the good that lies within each of us.
Client
World Concern
Industry
Nonprofit
Agency
The Matale Line
Media
Credits
Agency Producer
Teresa Riefflin-Ellis
Art Director
Brad Roberts
Creative Director
Paul Singer, Brad Roberts
Director
Bill Toliver
Writer
Paul Singer
Views
294
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