Creative Showcase

Fagor Electrodomésticos

Submitted By Mayte Carro

Description

FAGOR was relaunching a range of ovens that cleaned themselves. To highlight the value of the brand, we elevated the oven’s ability to clean itself to the category of feat or record. Using this concept we created The World Cleaning Records, a series of fictional documentaries demonstrating how far people can go when it comes to cleaning (a Canadian who cleaned the world's largest henhouse, a Russian woman who cleaned the ozone layer, and a Romanian man who disinfected the Black Sea). Naturally, FAGOR was also a record holder in producing ovens that clean themselves.

Objective

Be the leading oven brand and to consolidate the positioning of FAGOR as a specialist and leader in pyrolytic ovens whilst, at the same time, generating demand for FAGOR's pyroytic ovens and, consequently, increasing sales.

Technical Challenge

Be the leading oven brand and to consolidate the positioning of FAGOR as a specialist and leader in pyrolytic ovens whilst, at the same time, generating demand for FAGOR's pyroytic ovens and, consequently, increasing sales.

Client

Fagor Electrodomésticos

Industry

Electrodomésticos

Agency

OgilvyInteractive Spain
www.ogilvyinteractive.com

Media

Interactive

Credits

Account Executive

Eva García

Agency Producer

Javier Sanchez

Art Director

Laura Mújico

Creative Director

Jesús Rasines

Writer

Ramiro Alda

Views

347

 

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