Umbrella / Panasonic
Submitted By Heather Cornett
“Umbrella” is an outdoor poster in the “Legally” campaign for the Panasonic Toughbook laptop. Toughbooks are known to be the most durable, rugged laptops on earth, with a heritage of durability such as being waterproof.
This poster was placed in NYC’s Grand Central Terminal — where on a rainy day, an umbrella crop blooms on every street. The ad strives to maintain the “Rugged Original” positioning of Panasonic Toughbooks. Toughbooks have been tested to military standards of durability and are built with water-resistant keyboards and magnesium alloy cases. If you needed to, you could use a Toughbook laptop in the shower. The “Legally we cannot say…” headline describes how Toughbooks have durability features to them that even our lawyers are hesitant to brag about.
Nick Nikolov, Heather Canova