Creative Showcase
Bullet / Panasonic
Submitted By Heather Cornett
Description
“Bullet” is an outdoor poster in the “Legally” campaign for the Panasonic Toughbook laptop. Toughbooks are known to be the most durable, rugged laptops on earth, used consistently by law enforcement, and other industries that require extreme durability.
Objective
This poster maintains the “Rugged Original” positioning of Panasonic Toughbooks, and pays homage one of the many instances where a Toughbook endured extraordinary tests of durability. While “on duty,” Toughbooks have been shot at in police gun battles and proceeded to turn on afterwards, keeping data intact. The “Legally we cannot say…” headline describes how Toughbooks withstand those abuses that even our lawyers are hesitant to brag about.
Technical Challenge
N/A
Credits
Account Executive
Diane DeCastro
Art Director
Greg Roman
Creative Director
Tony Pucca
Designer
Skye Leith
Photographer
Stock
Writer
Tony Pucca
Views
386
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