Creative Showcase

Bullet / Panasonic

Submitted By Heather Cornett

Description

“Bullet” is an outdoor poster in the “Legally” campaign for the Panasonic Toughbook laptop. Toughbooks are known to be the most durable, rugged laptops on earth, used consistently by law enforcement, and other industries that require extreme durability.

Objective

This poster maintains the “Rugged Original” positioning of Panasonic Toughbooks, and pays homage one of the many instances where a Toughbook endured extraordinary tests of durability. While “on duty,” Toughbooks have been shot at in police gun battles and proceeded to turn on afterwards, keeping data intact. The “Legally we cannot say…” headline describes how Toughbooks withstand those abuses that even our lawyers are hesitant to brag about.

Technical Challenge

N/A

Client

Panasonic

Industry

Computing

Agency

Sigma
www.sigmagroup.com

Media

Outdoor

Credits

Account Executive

Diane DeCastro

Art Director

Greg Roman

Creative Director

Tony Pucca

Designer

Skye Leith

Photographer

Stock

Writer

Tony Pucca

Views

272

 

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