Creative Showcase
Everest / Panasonic
Submitted By Heather Cornett
Description
“Everest” is an outdoor poster in the “Legally” campaign for the Panasonic Toughbook laptop. Toughbooks are known to be the most durable, rugged laptops on earth, used in situations that require extreme durability in extreme situations.
Objective
This poster strives to maintain the “Rugged Original” positioning of Panasonic Toughbooks. A Toughbook laptop has been taken on an expedition to the top of Mount Everest, assisting in producing a video diary and also tracking progress. No other laptop was made for a trek like this. The “Legally we cannot say…” headline describes how Toughbooks have durability stories to them even our lawyers are hesitant to brag about.
Technical Challenge
N/A
Credits
Account Executive
Diane DeCastro
Art Director
Nick Nikolov, Heather Canova
Creative Director
Tony Pucca
Designer
Skye Leith
Photographer
Stock
Writer
Tony Pucca
Views
374
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