Creative Showcase
Punt It / Panasonic
Submitted By Heather Cornett
Description
“Punt it” is an outdoor floorboard in the “Legally” campaign for the Panasonic Toughbook laptop. Toughbooks are known to be the most durable, rugged laptops on earth. This floor poster was placed right in front of a long, 100-yard stretch of hallway in NYC’s Grand Central Terminal at the start of the NFL football season. It touts its durability—you could drop kick a Toughbook and it would keep on working.
Objective
This floor sign strives to maintain the “Rugged Original” positioning of Panasonic Toughbooks. Toughbooks have been tested to military standards of durability and are built with shock-mounted hard drives and magnesium alloy cases. The “Legally we cannot say…” headline describes how Toughbooks have a durability to them even our lawyers are hesitant to brag about.
Technical Challenge
N/A
Credits
Account Executive
Diane DeCastro
Agency Producer
Gen Gigi
Art Director
Heather Canova
Creative Director
Tony Pucca
Designer
Skye Leith
Photographer
Stock
Writer
Chris Newkirk, Tony Pucca
Views
353
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