Creative Showcase
Faster than you think / Volkswagen AG
Submitted By Marco Diel
Description
We develop a print campaign dealing with a simple insight: people normally do not believe that the Polo GTI is fast. So we turn that thinking into positive and show: The Polo GTI is faster than you think.
Objective
Everybody in Germany knows the Golf GTI from Volkswagen as the ultimate sports car. But there is another amazing sports car from Volkswagen, just a little bit smaller: the Polo GTI. The target was to convince people that even the smaller version is amazingly fast.
Credits
Account Executive
Silke Lagodny
Art Director
Christian Brenner, Maya Darli
Creative Director
Eric Schoeffler, Amir Kassaei, Thomas Schwarz, Tim Jacobs
Designer
Jerome Pflueger
Producer
Peter Klanke
Writer
Georgios Engels
Views
577
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