Creative Showcase
Dream / Schneider Weise
Submitted By christina litsch
Description
Schneider Weisse is a dream of a beer, you always will return to. And it never gets empty...
Objective
To enlarge the Target group of beer-drinkers - especially beyond the borders of the federal state "BAVARIA", the spot combined the bavarian tradition of drinking beer with more modernity and an surprising appearance. The recurring scene of the man entering the room, shows that the beer still is full even though he thought, that it was all drunken in the last scene....Schneider Weise is a dream of a beer!
Technical Challenge
For realizing this project it was very important to have excellent scenery operatives, who created the white room and lots of small likeable details.
In two postproduction days the dream landscape was lovingly completed by using masks and splitscreens.
By the exact placement of sound effects and stylized Bavarian music the TV commercial got its final shape.
Dream
www.schneiderweisse.de
Client
Schneider Weise
Industry
Beer/Beverages Alcoholic
Agency
trio group
www.trio-group.de
Media
Television
Credits
Account Executive
Dr. Jürgen Kütemeyer
Content Strategist
Felix Bruchmann
Creative Director
Stefan Schneider
Director
Alexander Ellendt
Editor
Jenny Menz/Frank Radermacher
Music & Sound
3klang/Sebastian Steiner
Producer
Alexander Ellendt
Production Company
Vogelsänger Film GmbH
Views
777
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