Creative Showcase
"Burma Viral" / MTV International
Submitted By Roger Darnell
Description
The :90 PSA entitled "Burma Viral" uses footage of warplanes bombing Burma with flowers as a dramatic call-to-action, inviting viewers to visit a new Burma Arts Board website, noneofusarefree.org, where they can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts.
Objective
"As Cyclone Nargis tore across Burma, the world witnessed one of the worst natural disasters in history," said Suki Dusanj, Founder, The Burma Arts Board. "Since then, the world has watched the military Junta block aid from reaching those who need it so desperately. It is our hope that this Burma Viral will circulate around the world and into Burma, and bring about the changes necessary to make the aid and rescue efforts effective – and to allow the Burmese people the freedom to enjoy the civil liberties they deserve."
Technical Challenge
"As the hours and days pass, the need grows greater and so too will the aid that is required," said John Jackson, Director of Social Responsibility, MTV Networks International. "A humanitarian disaster is slowly turning into a catastrophe. If at times like this we can use the particular skills we have to help, then the creative power of Shilo and Ogilvy have been brought together at full force to get funds to those that need it. MTV are proud to be part of this collaboration."
"Burma Viral"
http://www.noneofusarefree.org
Client
MTV International
Industry
Social Action
Agency
Ogilvy & Mather Amsterdam
http://www.ogilvy.nl/
Media
Television
Credits
Agency Producer
Brenda Bentz van den Berg
Creative Director
Carl Le Blond, Andre Stringer
Designer
Andre Stringer, Tamir Sapir, David Hill
Director
Shilo
Editor
Nathan Caswell
Music & Sound
Good Sounds, Amsterdam
Producer
Tracy Chandler, Mark Hanrahan, Lindsay Bodanza
Production Company
Shilo
Writer
Carl Le Blond
Views
479
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