Creative Showcase

"Burma Viral" / MTV International

Submitted By Roger Darnell

Description

The :90 PSA entitled "Burma Viral" uses footage of warplanes bombing Burma with flowers as a dramatic call-to-action, inviting viewers to visit a new Burma Arts Board website, noneofusarefree.org, where they can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts.

Objective

"As Cyclone Nargis tore across Burma, the world witnessed one of the worst natural disasters in history," said Suki Dusanj, Founder, The Burma Arts Board. "Since then, the world has watched the military Junta block aid from reaching those who need it so desperately. It is our hope that this Burma Viral will circulate around the world and into Burma, and bring about the changes necessary to make the aid and rescue efforts effective – and to allow the Burmese people the freedom to enjoy the civil liberties they deserve."

Technical Challenge

"As the hours and days pass, the need grows greater and so too will the aid that is required," said John Jackson, Director of Social Responsibility, MTV Networks International. "A humanitarian disaster is slowly turning into a catastrophe. If at times like this we can use the particular skills we have to help, then the creative power of Shilo and Ogilvy have been brought together at full force to get funds to those that need it. MTV are proud to be part of this collaboration."

Client

MTV International

Industry

Social Action

Agency

Ogilvy & Mather Amsterdam
http://www.ogilvy.nl/

Media

Television

Credits

Agency Producer

Brenda Bentz van den Berg

Creative Director

Carl Le Blond, Andre Stringer

Designer

Andre Stringer, Tamir Sapir, David Hill

Director

Shilo

Editor

Nathan Caswell

Music & Sound

Good Sounds, Amsterdam

Producer

Tracy Chandler, Mark Hanrahan, Lindsay Bodanza

Production Company

Shilo

Writer

Carl Le Blond

Views

313

 

Share To

Related Items

Follow Us