Creative Showcase

drink, enjoy and drive / Public Intrest Ad

Submitted By Ravinder Kukreja

Description

a public service ad highlighting the dangers of drunk driving (DUI)

Objective

an educational ad that challenges and forces the reader to take a second look. by placing before the reader the result of drunk driving in a stark and no-nonsense manner, it drives home the point easily

Technical Challenge

to portray the idea in a simple and precise manner using typography, instead of the usual pictures and visual effects.

Client

Public Intrest Ad

Media

Print

Credits

Art Director

Ravinder Kukreja

Creative Director

Ravinder Kukreja

Writer

Ravinder Kukreja

Views

257

 

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