Creative Showcase
Bad Choices / Mr. Sub
Submitted By Katrina Limbaugh
Description
The spots launched nation-wide in Canada and aired during targeted comedy, sports and reality television shows. They were designed to primarily target males, ages 18 – 34, and re-establish Mr. Sub’s commitment to the key attributes that sub eaters demand – bread baked fresh daily, an assortment of meats and fresh toppings, and a variety of combination choices – in a fun and irreverent way. This idea comes to life through characters who have clearly made bad choices in their life, as seen by the scenarios they are in, but who speak about why Mr. Sub is never a bad choice. True to the Mr. Sub brand, zig’s campaign tackles the issues in an irreverent and unexpected way.
Credits
Account Executive
Team Leader: Leslie Hunter; Project Manager: Anne Ngo
Agency Producer
Anna Tricinci
Art Director
Niall Kelly
Content Strategist
Strategic Planner: Ryan Roberts
Creative Director
Executive Creative Director: Martin Beauvais
Director
Joachim Back
Innovator
Team Coach/Managing Director: Christian Mathieu
Production Company
Partners Film Inc.
Writer
Associate Creative Director/Copywriter: Michael Clowater
Views
390
Related Items
