Diesel Sweden

Creative Showcase

Diesel Genes of Sweden / Diesel Sweden

Submitted By Fredrik Wetterholm

Description

Diesel has always been dedicated to creative, individual fashion that breaks boundaries and makes a statement. Over the last years, the Swedish fashion scene has become a source of inspiration where styles meet, match and blend into new trends.

As part of the countdown to Diesels upcoming xXx Party, Diesel is celebrating Swedish individual style through the making of a conceptual collection named "The Diesel Genes of Sweden"

The Diesel Genes of Sweden consist of individual, personal style expressions - "Genes" - created by the audience of the website. This fall, the top voted creations take place at the Diesel xXx party in Stockholm, Sweden. The visitors and the Swedish Diesel team make the decision who will make it there, and who won´t?

The brief is simple: Express who you are, what you represent or how you feel at this exact moment. The question is: -What´s in your Genes?

Objective

The objective is to create more relevance in the target group of 16-32 year olds. Diesel has been very focused on high fashion and wanted to find their way back against a little bit more streety target group. Also to let the audience interact with the Diesel brand and let them know that expressing themselves through Diesels collections is always welcome.

Technical Challenge

Loading numerous large images in reasonable time, and presenting them in stop motion / timelapse animations, keeping up tempo and flow.

Creating interesting, dynamic and diverse tools for the users to express themselves with when creating their Genes.

Sowing together all the parts of a large and complex flash site into a tight and seamless experience.

Diesel Genes of Sweden

http://www.dieselgenes.se

Client

Industry

Fashion

Agency

AD&D
http://www.adnd.se

Media

Interactive

Credits

Account Executive

Fredrik Wetterholm

Art Director

Tobias Lendel, David Karcenti

Creative Director

Linus Wahlstedt

Designer

David Karcenti

Director

Brett Richards

Music & Sound

HECQ.DE, Ben Lucas Boyen

Photographer

Brett Richards, Leif Eiransson

Producer

AD&D, Illianced, Sticky Beat

Production Company

Brokendoll

Programmer

Rafael Hedman, Albert Schapiro, Kian Bashiri, Didde Brockman, Nisse Bryngfors

Views

1029