Creative Showcase
Add some night to your day / Pepsico
Submitted By Fernando Barbella
Description
This hotsite let the consumers to interact with music composed by a famous local DJ and images by playing the role of DJs or VJs in a very intuitive way.
Objective
The idea is to bring to users night experiences to their daily routines through the different executions of the campaign. In this case, playing the no so common role of a DJ or VJ.
Technical Challenge
This was the first ever PaperVision 3D hotsite for a brand in Argentina. Not only using that technology was a challenge, but let us to innovate creating new and out of the box experiences for the common internet users.
Add some night to your day
http://www.7uplimafree.com/
Client
Pepsico
Industry
Carbonated soft drinks
Agency
BBDO Argentina
http://www.bbdoargentina.com/
Media
Interactive
Credits
Account Executive
Denise Orman
Agency Producer
Vanesa Wettstein
Art Director
Ricardo Ovelar
Creative Director
Fernando Barbella
Music & Sound
DJ Zuker
Production Company
Camboya
Writer
Diego Levi
Views
347
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