Creative Showcase
Shoe / Sara Lee Hong Kong Limited
Submitted By Ada Wong
Description
When wearing a pair of extremely shiny shoes, the effect is like two mirrors facing each other – the image of the other shoe is reflected infinitely. Therefore, with Kiwi Shoe Polish, your shoes can shine just like mirror.
Objective
Accessories such as shoes are important in defining and reflecting the kind of person you are. The shinier they are the better. Our aim, therefore, was to find a creative way to show the shiny benefit of using Kiwi Shoe Polish.
Client
Sara Lee Hong Kong Limited
Agency
Grey Hong Kong
Media
Credits
Account Executive
Matthew Cheng
Art Director
Chow Yan Kit / Lai Kin Leung
Content Strategist
Tony Chan / Jessie Fung
Creative Director
Keith Ho / Lai Kin Leung
Photographer
Billy Leung Wai Bill
Views
350
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