Creative Showcase

Drowning in Plastic / City of Toronto

Submitted By Chad Burnie

Description

TSAs in Toronto were filled with plastic bottles giving the illusion that the shelter occupant was literally “Drowning in plastic”.

Objective

To encourage tap water consumption by Torontonians who generally drink from plastic bottles.

Technical Challenge

While a photograph would have done, in order to truly illustrate the environmental effects of plastic, one had to be exposed to it in quantity. Standard TSA shelters were replaced with casings that held hundreds of plastic bottles. This process, along with additional lighting and nighttime visibility truly made this piece come to life, but it was not easy.

Client

City of Toronto

Agency

Agency59
www.agency59.ca

Media

Innovative Use of Media

Credits

Account Executive

Gina Brigantino

Agency Producer

Bruce Forty

Art Director

Chad Burnie

Creative Director

Brian Howlett

Writer

Ketan Manohar

Views

318

 

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