Creative Showcase
Lump / Dubai Healthcare City
Submitted By Leslie Mendonca
Description
A popular woman's magazine with a nationwide reach in the UAE was specifically chosen to maximise reach. A simple device that created a lump in the magazines was used. There is intrigue in flipping through the pages to find the cause of the lump. This takes the reader to the page highlighting the importance of early detection.
Objective
In the Middle East, Breast Cancer comes with a heavy stigma where women are sometimes abandoned by husbands when the disease is detected. Nearly 70% of these cases pass undetected until they reach stage 3 or 4. The task was to stress the importance of early detection to save lives.
Client
Dubai Healthcare City
Industry
Hospitals/Clinics
Agency
Impact Plus
Media
Innovative Use of Media
Credits
Account Executive
Chantal King
Art Director
Breda Plavec, Tarek Eletrebi
Creative Director
Paul Fayad
Designer
Sajid Aboobaker
Writer
Leslie Mendonca
Views
532
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